You probably write some kind of content for your customers every day. It may be an email in response to one person or it may be ad copy for a larger audience, but you’re still communicating with your customers. And they are making judgments based on what you say and how you say it. That is why writing with the customer in mind is so important.

The next time you have to write something for your website, an advertisement, or a brochure, stop and consider who your audience is first. Ideally, your audience is all of your customers, future, current, and even former ones. You want to make sure what you say resonates with those people who will purchase your goods or services.
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If you have a website, it has at least some content, such as text, photos, maybe videos and podcasts. It’s important to keep everything up-to-date and add more for several reasons, including accuracy, SEO, and lead generation.

Even if you stay on top of your site’s content on a regular basis, you still might want to do an audit, or a thorough review and assessment of your website.

When do you need an audit?

You may need to conduct an audit of your content if:

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