Getting news about your business published in your local paper or covered on TV could greatly increase your visibility in the community. But how do you reach the right people at the right time to make this possible? Read our top tips.

I recently attended an event where members of the media, including bloggers and newspaper reporters, sat with attendees (mostly communications professionals and small business owners) and told us how they like to receive information and what is newsworthy to them. I left with specifics about each person’s particular requests, but also more general information that could help anyone who wants to collaborate with the media to disseminate news. The latter is what I share in this blog post.
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