For many of us, market research isn’t exciting. We’d rather be clever with ad copy or a tweet without doing any leg work first. That can be a costly mistake.

Before you create any content for your website, your social media accounts, or any other marketing purposes, you should conduct at least some research first. It’s so tempting to save the time (and possibly money) and just jump into the more fun, creative aspects. But if you don’t know what your competitors are doing, what your customers want, what the new trends are, or your current reputation in the marketplace, you could end up actually wasting time and money on messaging that falls flat or even causes damage to your brand.
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