If you have a website, it has at least some content, such as text, photos, maybe videos and podcasts. It’s important to keep everything up-to-date and add more for several reasons, including accuracy, SEO, and lead generation.
Even if you stay on top of your site’s content on a regular basis, you still might want to do an audit, or a thorough review and assessment of your website.
When do you need an audit?
You may need to conduct an audit of your content if: