Relationships Matter

- Kendra Gemma Leave a comment
Cultivating business relationships

Even if you don’t celebrate Valentine’s Day or Galentine’s Day, building and maintaining relationships in your work life is vital throughout the year.

It’s Relationship Week, with Galentine’s Day Wednesday and Valentine’s Day on Thursday. (Galentine’s Day, in case you haven’t yet heard of it, is a day when women celebrate their female friendships.)

As businesspeople, relationships matter to us, too, whether we’re talking about those we have with our employees, customers, colleagues, or neighbors.
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The Importance of Research

- Kendra Gemma Leave a comment
Importance of Market Research

For many of us, market research isn’t exciting. We’d rather be clever with ad copy or a tweet without doing any leg work first. That can be a costly mistake.

Before you create any content for your website, your social media accounts, or any other marketing purposes, you should conduct at least some research first. It’s so tempting to save the time (and possibly money) and just jump into the more fun, creative aspects. But if you don’t know what your competitors are doing, what your customers want, what the new trends are, or your current reputation in the marketplace, you could end up actually wasting time and money on messaging that falls flat or even causes damage to your brand.
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How to Get News Coverage

- Kendra Gemma Leave a comment
How to get news coverage

Getting news about your business published in your local paper or covered on TV could greatly increase your visibility in the community. But how do you reach the right people at the right time to make this possible? Read our top tips.

I recently attended an event where members of the media, including bloggers and newspaper reporters, sat with attendees (mostly communications professionals and small business owners) and told us how they like to receive information and what is newsworthy to them. I left with specifics about each person’s particular requests, but also more general information that could help anyone who wants to collaborate with the media to disseminate news. The latter is what I share in this blog post.
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Writing for Your Customers

- Kendra Gemma Leave a comment
How to write marketing content for your customers

You probably write some kind of content for your customers every day. It may be an email in response to one person or it may be ad copy for a larger audience, but you’re still communicating with your customers. And they are making judgments based on what you say and how you say it. That is why writing with the customer in mind is so important.

The next time you have to write something for your website, an advertisement, or a brochure, stop and consider who your audience is first. Ideally, your audience is all of your customers, future, current, and even former ones. You want to make sure what you say resonates with those people who will purchase your goods or services.
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